BackPocket Agency
BackPocket is a content and marketing agency helping associations, nonprofits, and B2B teams align strategy, activate ideas and drive results. Our services include brand development, content & creative, marketing strategy & planning, and web & digital experiences.
How We Help
BackPocket is a content and marketing agency helping associations, nonprofits, and B2B teams align strategy, activate ideas and drive results.
Who We Serve
We bring deep experience across associations, B2B technology, and healthcare with a boutique approach that keeps the work personal and the outcomes measurable.
BackPocket partners with association, foundation and nonprofit teams balancing growth, engagement, and limited resources.
✔️ Growing and retaining membership in a shifting landscape
✔️Making events, advocacy, and education feel essential, not optional
✔️Supporting lean teams facing big expectations, such as fundraising goals
What We Do
We deliver a boutique agency experience grounded in research, audience insight, and senior-level strategy — paired with customized execution across creative and digital marketing.
Brand Development: A strong brand is more than a logo — it’s clarity about who you are, what you stand for, and why it matters.
We help organizations define their market position, articulate their value proposition, and build cohesive brand systems that support measurable growth.
--Market positioning and competitive differentiation
--Messaging architecture and narrative development
--Visual identity systems and brand guidelines
--Rebrands and strategic brand refreshes
Marketing Strategy and Planning: Effective marketing starts with a plan. We translate business objectives into actionable marketing strategies grounded in research, audience insight, and defined performance metrics.
--Audience research and persona development
--Content strategy and editorial planning
--Integrated campaign strategy and messaging
--Event, fundraising, and advocacy marketing strategy
--Distribution and activation planning
--Clear strategy creates focus, momentum, and measurable outcomes.
Content & Creative: Content only works when it’s intentional. BackPocket develops strategic content marketing and creative programs rooted in brand positioning and designed to drive engagement, trust, and performance.
--Content marketing programs and editorial development
--Thought leadership and executive positioning
--Campaign creative and storytelling
--Multimedia, digital, and video content production
--Conference and event experience support
Web & Digital Experiences: BackPocket activates brands across digital channels with performance-driven programs designed to increase visibility, engagement, and conversion.
--Email marketing and lifecycle campaigns
--Paid and organic social media campaigns
--Website strategy, architecture, development and UX/UI design
--Search strategy (SEO, AEO, and generative visibility)
--Measurement, analytics, and ongoing optimization
1647 Olive Avenue
Chicago Illinois 60660
A Look Behind the Curtain: What BackPocket Creates for Our Clients
At BackPocket, we don’t just create content — we build stories that connect, inspire, and deliver real results. This video offers a visual tour through some of our favorite client work — spanning digital campaigns, stunning creative, content strategies, and marketing moments that made a measurable impact.
AI in Your BackPocket™: How to Build an Editorial AI ChatBot
Welcome to AI in Your BackPocket™! A custom chatbot isn’t just a time-saver—it’s like having an extra team member who never sleeps. It keeps your brand voice consistent, sparks creativity, and makes life a little easier.
Janet Celosia, VP of Marketing Strategy, walks you through the process of creating a custom AI chatbot that can handle style guide questions, saving you time and ensuring content consistency. We recommend gathering your style guides, editorial guidelines, and sample articles before we dive in. You'll see how to set up your custom GPT dashboard and add files to create a knowledge base. We encourage you to pilot the chatbot with your team and gather feedback to refine it further.
AI in Your BackPocket™: Build Better Personas in Minutes Using ChatGPT
Welcome to AI In Your BackPocket™ — a series where we show content pros how to work smarter, not harder, using AI tools you already have access to.
In this episode, Janet Celosia, VP of Marketing Strategy, walks you through how to quickly build a strategic, well-rounded audience persona using ChatGPT — so you can ditch the blank doc and start with a strong, smart draft in just minutes. Perfect for marketers, associations, and content strategists who need to move fast but think deep.